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Digital marketing courses are structured to provide comprehensive training in the strategies and tools necessary for effective online marketing. These courses typically cover a wide array of topics, starting with the basics of digital marketing and progressing to more advanced techniques. Students learn website planning and creation, search engine optimization (SEO), search engine marketing (SEM) through platforms like Google Ads, social media marketing (SMM) across major platforms, email marketing strategies, content marketing, and analytics using tools such as Google Analytics.